Alexa Internet, initially established as an independent company in 1996, made waves in the digital realm by providing valuable web traffic data, global rankings, and other insightful information for over 30 million websites. However, its influence soared to new heights when Amazon acquired the company in 1999, sealing the deal with $250 million worth of stock. Under Amazon’s umbrella, Alexa Internet thrived as a powerful tool for website analytics.
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Alexa Traffic Rank